The study showed that for women the areas of the brain that are activated while processing "humorous comics" include language processing and working memory components of the brain. Women also reportedly responded with greater intensity with respect to novel experiences.
Reiss's study, for the first time, showed that the mesolimbic reward center, which is responsible for the rewarding feelings we experience which follow pleasurable events, was also activated.
I'd further infer that novel or non-traditional humor would potentially appeal more to men, resulting in similar executive processing effects. The fact that a woman's mesolimbic reward center of the brain responded more favorably to novel stimuli may be due to this area having been more conditionally repressed, naturally responding to historically subservient societal roles. This suppression appears to have weakened the nucleus accumbens, NAcc, which is part of the mesolimbic reward center of the brain associated with processing pleasantly unexpected experiences.
This study also clearly demonstrates that there are positive effects resulting from humor as a physiological and cognitive defense against depression.
For more information on this study...
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